Ready for the Plan B TV Commercial?
May 11, 2009 at 5:51 pm EST | Tags: Drugs, Healthcare & Medicine, Marketing, Plan B, Video
Here’s something you won’t see for a while in the U.S., or perhaps ever. It’s a commercial for the emergency contraceptive Plan-B.
Actually, the commercial is for Levonelle (Levonorgestrel), Bayer Schering’s EU version of Plan B. Bayer began showing the cartoon/animated commercial last week in the UK. The advertisement depicts a young woman waking up and recalling a condom breaking during the romp. On a bus she sees a baby crying and realizes she’s not ready for motherhood. The commercial then proceeds with the woman visiting the pharmacy to buy the OTC pill.
Check it out below:
Levonelle is the first morning-after pill to get TV airplay and will be advertised after 9PM.
Image from iconocast
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We can show death, destruction, violence, women as objects and our government can torture people, but we cannot advertise to women the medications legally available to her so that she could take control of her own body.
STOOOOOOOOOOOOPID!!!!!