Pfizer Rat Commercial Wins Big

July 10, 2009 at 8:22 am EST | Tags: ,

ratRemember the Pfizer commercial about counterfeit drugs where the guy swallows some pills he bought online then coughs up a rat? The commercial, which you can see right here, took home the Campaign of the Year award last night at the Communiqué Awards.

Whowoulda thunk it??!!!

The campaign/commercial called ‘Get Real, Get a Prescription’ was done by Red Door/Health Communications (we couldn’t find a website).

As for the Communiqué Awards, the annual awards ceremony, which was held in London, recognizes and rewards “excellence in PR and medical education in healthcare.” The awards have been around since 1998.

Here’s the commercial…congrats.

and the making of it…

Thanks Mossy99!!!

Anonymous Tip? Comments? Contact us: hr AT iguanabio DOT com

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